"Just Awful"

I have no idea what Brick Dust is, but I feel like somebody just blew a pile of it in my eyes. Okay, not really.

I just presented some concepts to a client. One of the concepts warranted the following response:
– "I don't know if I could like it less."
– "I intensely dislike this."
– "Just awful."

My response is laughter and in all honesty pleasure.

I'm actually glad this happened. The man was honest and straightforward. I would take this everyday over the type of client who says, "Well if you just change this or that, I think we would be fine." Or, "I'm not sure about this one."

Sometimes brutal honesty is the best thing in the world.

(The other two concepts were well received and lauded appropriately.)